Library
Twelve lessons. Watch in order, or pull the one you need right now.
Foundations
Why patients trust doctors online
Trust is the only asset that compounds. This lesson covers where it comes from and how quickly you can lose it.
AllCompliance without paranoia
The four rules that keep you clear of your employer, your board, and HIPAA.
AllChoosing the patient you speak to
One person, named and specific. Everything downstream gets easier.
AllSetting up your handles and bio
A profile that converts a curious viewer into a follower in four seconds.
Social media managersMedical board and employer compliance framework
Pull your board's social media compliance framework (professionalism, licensure, personal conduct), then paste it alongside your employer contract into every content prompt so what you publish stays inside the guardrails as they change.
AllVoice and craft
Sounding like yourself on camera
The performance instinct is the enemy. Three drills to get rid of it.
AllHooks: twenty patterns that work
Each pattern with a physician example and the case where it fails.
AllThe ninety second script
Hook, turn, payoff. Write it the way you would explain it at the bedside.
AllCaptions as the second script
Where to repeat yourself, where to add, and how to earn a comment.
EditorsWeek 1: Using Poppy AI to create 30-60 viral hooks and scripts
Copy the profile links of creators you admire, pull their outliers, and generate twenty viral hooks per business theme. Then turn the best into five scripts at a time, repeating across creators until you have 30 to 60 ready to film off a teleprompter.
AllWeek 1: Injecting evidence into viral scripts before filming
Paste your scripts into Open Evidence to fact check them, catch compliance risk, and add accurate medical detail without losing the cadence. Or start in Open Evidence with the top diagnoses and workups for your specialty and take that back into Poppy for hooks and overlays.
AllProduction and growth
The twenty minute filming block
Four videos, one sitting, no crew. Built for a post call afternoon.
AllLight, sound, and one good frame
The three things that make a phone video look intentional.
EditorsReading your numbers without spiraling
Which three metrics matter in month one, and which ones to ignore.
Social media managersYour first brand deal, start to finish
From marketplace profile to invoice, with the emails we actually send.
Owner only